This stop-motion animation was created for Magic MG, a well-known Macedonian snack brand specializing in nuts and dried fruits. The goal was to present Magic’s products in a playful, premium, and tactile way, using real ingredients to highlight their natural textures and variety. The film was designed as a short, eye-catching piece suitable for web and social platforms.

Every element in the animation — characters, environments, and props — was handcrafted entirely from Magic’s nuts, including almonds, pistachios, cashews, peanuts, and chocolate-coated mixes. Macro photography and warm lighting were used to emphasize detail, color, and materiality, turning simple ingredients into a miniature world full of movement and personality.

The project combined traditional stop-motion techniques with careful post-production cleanup and color grading to maintain a natural, appetizing look. The result is a charming, product-driven animation that reinforces Magic’s brand identity while transforming everyday snacks into a memorable visual story.