This project is a frame-by-frame animated commercial created for BIC as part of an international animation contest that brought together animators from around the world. The piece celebrates the simplicity, reliability, and creative potential of the BIC pen through handcrafted 2D animation.

By using traditional frame-by-frame techniques, the animation emphasizes the tactile, human quality of drawing and writing—values closely associated with BIC’s identity. The project was developed as a standalone contest entry, focusing on clarity of motion, expressive timing, and visual storytelling within a short commercial format.

Client: BIC

Technique: 2D Frame-by-Frame Digital Animation