For Princeton International FC, a competitive youth soccer club based in Princeton, New Jersey, I created a cohesive visual identity encompassing both a modern logo and a full set of team jerseys. The design approach focused on conveying energy, professionalism, and community spirit, reflecting the club’s dedication to youth development and competitive excellence.

The logo balances a contemporary aesthetic with classic football iconography, making it instantly recognizable on merchandise, uniforms, and digital platforms. For the jersey design, I developed home and away kits featuring bold color schemes, dynamic patterns, and practical considerations for athletic performance.

Each element reinforces the club’s identity, ensuring that players feel unified and proud on and off the field.

Deliverables:

• Primary and secondary logo designs

• Home, away, and alternate jersey concepts

• Color palette and typography guidelines

• Mockups for print and digital use

Outcome:
The club received a visually strong, professional brand identity that supports team cohesion, enhances recognition in tournaments, and elevates the overall player and fan experience.