Olive & York is a soccer apparel brand specializing in custom kits and lifestyle merchandise for club supporters and football communities worldwide.

The goal of this project was to create logo designs and jersey graphics that reflect the brand’s passion for football culture while maintaining a clean, premium, and modern visual language.

My Role:

– Logo design and brand mark exploration

– Custom jersey design and layout

– Typography selection and visual system development

– Adaptation of designs for apparel production and digital use

Design Approach:

– For the logo designs, I focused on:

– Bold, minimal forms suitable for embroidery and print

– Timeless typography with a modern football influence

– Scalable designs that work across jerseys, caps, and merchandise

For the jersey designs, I emphasized:

– Clean compositions with strong visual balance

– Subtle pattern work and detailing inspired by classic football kits

– Color palettes and layouts that enhance team identity while remaining wearable off the pitch

Outcome:

The final designs provided Olive & York with a cohesive visual identity system that works across logos, jerseys, and branded merchandise. The results strengthened brand recognition, improved on-field presence, and supported the brand’s mission to help clubs stand out with distinctive, high-quality football apparel.