Power X is a high-energy drink made in Albania, created to deliver a bold boost of power and intensity. The branding was designed to stand out in a competitive energy drink market by visually expressing strength, energy, and dominance.

The logo features a powerful mythological-inspired entity with long hair and a beard, evoking associations with Zeus—the god of thunder. This character symbolizes raw power, authority, and endurance. Lightning bolts are integrated into the logo to reinforce the idea of explosive energy, speed, and electrical intensity, directly reflecting the drink’s purpose.

The package design builds on these elements with strong contrasts, dynamic compositions, and high-impact visuals that command attention on shelves. Together, the logo and packaging create a cohesive identity that communicates strength, vitality, and performance, while establishing Power X as a bold and energetic brand rooted in Albanian production.