The Wild Plum Ranch logo was designed to reflect the character of a U.S.-based ranch rooted in nature, craftsmanship, and sustainability. The mark centers around a stylized bee, symbolizing hard work, balance, and the natural ecosystem that supports the ranch. Within the bee’s form, a subtle hidden “W” is integrated, creating a clever visual connection to the ranch’s name while rewarding closer inspection.

The design balances rustic charm with modern simplicity, making it versatile across signage, packaging, apparel, and digital use. The result is a distinctive identity that feels authentic, memorable, and deeply connected to the land Wild Plum Ranch represents.